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M. Maize Branding & Popcorn Packaging | Brand Identity



Munchy Maize Co.
Foundation: 1978, Vancouver, Canada

Munchy Maize Co. was founded in 1978 as a small family business in the fertile soil of Vancouver by the Winchester family. The Winchester family had been farming for five generations and specialized in corn production. In the late 1970s, the family's two sons, Dean and Sam Winchester, decided to make their own popcorn using corn grown on the family farm.

Dean and Sam began selling their handmade popcorn at local markets and fairs. At the time, people mostly consumed popcorn in movie theaters, but the Winchester Brothers' homemade, fresh and natural popcorn quickly became popular. By the early 1980s, Munchy Maize had become a regional brand and its products were sold in local supermarkets.

Munchy Maize has always placed great emphasis on using natural ingredients and avoiding additives. The popcorn is made with corn kernels grown on the family farm, without any genetic modifications. In addition, the company uses sustainable farming methods in the production process and collaborates with farmers to support the local community.

In the early 90s, Munchy Maize expanded its product range and started offering popcorn varieties in different flavors. By offering options such as low-calorie and gluten-free, they won the favor of consumers.

The story is of course a fictional story written by me, but I am sure that if it was a real brand, the story would be something like this. Thank you for reading. :)


M. Maize Branding & Popcorn Packaging | Brand Identity
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M. Maize Branding & Popcorn Packaging | Brand Identity

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